A breath of fresh air for regional agriculture with modern UX and UI concepts
The Project
For Landservice.de, the tourism portal of the Chamber of Agriculture of North Rhine-Westphalia, a comprehensive UX, UI and SEO concept was created to promote rural areas. The focus was on better findability, clear user guidance and a modern appearance.
Based on a visibility analysis, recommendations for performance optimisation, a user-friendly navigation architecture and responsive templates were developed. The Chamber of Agriculture received a viable concept for a more findable, more user-friendly portal in the public interest.
The Challenge
A publicly funded portal with grown structures needed to improve noticeably in findability, user guidance and appearance. What was required were reliable analyses and recommendations that could be adopted directly into further development. And because many stakeholders have a say, the results had to be as understandable for non-experts as for developers.
Our Technologies
Together with the Chamber of Agriculture of North Rhine-Westphalia, we developed recommendations for measurable performance and visibility optimisation, a user-friendly navigation architecture and modern, responsive templates. The visibility analysis was carried out with XOVI, the design in Figma. All recommendations were prepared so that they can be implemented internally without agency dependency, prioritised by effort and impact.
